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Working Group on National Branding of Montenegro

Updated: Nov 12, 2019

Last Wednesday on October 30, 2019, within the Ministry of Economy Montenegro, the Directorate for National Brand Development and Consumer Protection organised with the technical support of BeSME Project (by Expertise France and Business France), the first Working Group meeting for Strategy of National Branding of Montenegro.


The representatives from involved public institutions were present to discuss about further steps to establish the first Strategy. A couple of weeks ago, the Ministry of Economy has published the call for new Logo and Slogan for Montenegro through their website here: http://www.mek.gov.me/ministarstvo/konkursi/211412/Javni-konkurs-za-izbor-logotipa-i-slogana-nacionalnog-brenda-Crne-Gore.html




The Working Group has created in order to build together a common strategy for all institutions to implement the attractiveness of Montenegrin economy through an “umbrella” logo that will be chosen at the end of the year.

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